Although I started a FinCon recap many times over, I never published one. Sure, I had a great time. I saw people I only get to see once a year and got to see my baby, the Plutus Awards Happy Hour, come full circle. However, there was a nagging feeling as I went about FinCon and noticed some things.
I am not one to play the minority card, like, ever. But, I noticed at FinCon, the majority of people in attendance were Caucasian. Sure, we have some people of color, mainly African American and Asian, but we don’t really have any Latino personal finance writers and enthusiast. I mean, by reading my own blog you probably wouldn’t even know I was a person of Latino descent either. I mean, my name is Athena for goodness sake. But, what’s in a name really?
I’m a Latina and I am so proud of it. I love the color of my skin and my heritage. I mean, who else has the best food hands down? And the most sensuous women on the planet? We also have the most passionate people of any culture and rich, with music and dancing and so much heritage. But for some reason, we have a sincere void in the personal finance realm and that was the most prevalent thing I noticed while in New Orleans.
No one in my family taught me about personal finance and as I work with so many first generation Latinas myself, I’ve noticed that a lot are in generational poverty and no one in their family is passionate about personal finance. A lot however are taught that money is scarce. Money can be scarce but there’s also ways to move past that to where money could be plentiful and work for them instead of against them. I want to share my stories of how I was able to break the cycle, along with tips and education to my fellow Latinas and young adults.
And so, after working with a consultant and a designer, my new site and project is ready to be announced! I introduce to you, Money Smart Latina, where Latinas and finance meet! Please stop by and check it out! It’s time to bring the personal finance community to the Latinas!